About All Court

Elite tennis knowledge, opened up.

A new measurement layer for the serious amateur, and a network of working pros who know what they're seeing.

The why

We love playing tennis. We love that you do too. We believe in the joy and connection the game brings to millions of players, and we honour a desire to improve, to compete, to think deeply about your game.

The deep insights that actually move a player forward, inch by inch, have lived inside the academies and the tour locker rooms. Or in the third-person: an expert dissecting a generic shot or someone else's game on video, never your own.

That gap is the reason for All Court. Every shot you hit contains the same information the pros work from. All Court is here so you can discover, using your own footage, who you are as a player and who you can become.

The indoor dome courts at the National Tennis Centre, Roehampton.
What we believe

A small number of things, held firmly.

Amateur tennis deserves the same instrument the pros use.

Not a watered-down version. The same protocol, scaled to your phone against the back fence, on a tripod, taken by your coach or from your club's system. We're not fussy.

Your game in three reads, not one.

First, the data: every shot, scored honestly. Then the meaning: what's working, what to fix, where to go next. Then the picture of you as a player: your style, the shape of your game, the player you're becoming. Each builds on the one before.

The pros who'd most enjoy seeing your game are closer than you'd think.

The top of the ATP and WTA rankings is a few hundred names. Beyond them, thousands more play at an elite level. Touring pros, national coaches, ex-tour players. The same understanding of technique, patterns and the mental side of the game. All Court distills that understanding and brings it to your own footage.

A rating should be derived from how you play, not whether you happened to enter a tournament last March.

Most rating systems are outcome systems. They count only the matches you played in sanctioned competition with a logged score, and are silent about everything else. But most of the tennis you play isn't on that ledger. A drill, a hit with a friend, a club session, a training match. The existing systems leave that work invisible. All Court captures all of it, the way it actually happens, and turns it into an honest read of your game.

You're the hero of your own tennis story. All Court is the club that serves it.

We're tennis people with motion interpretation and data analysis mixed into our blood. We obsess about the detail: the shot cycle that led to the contact point, the pattern of a rally, the small rituals of tennis communities. We built All Court because we couldn't find a place that took serious amateur tennis as seriously as the players who play it. Or one that gave elite players somewhere to share what they know. The player comes first, in everything we do.

All Court members, coaches and pros on court at the National Tennis Centre.
The engine room

The pros calibrating the rating.

The All Court Rating isn't trained in a vacuum, and the pro reviews aren't outsourced to a marketplace. Both come from the same network of several hundred touring pros, national coaches and elite players. They watch real footage, name what they see, and feed it back into the rating.

Each pro reads a session through years of their own shotmaking. Disciplined, repetitive, coached on every detail. They've lived what they're looking for. They name the fix, and when it lands in your next clip, the rating moves with you.

370+ touring pros and national coaches across multiple federations, calibrating the rating review by review.

A touring pro talking through a recorded session.
What we do

We turn your tennis footage into a read of your game.

Point a phone at your session and upload. Within hours, the All Court Rating scores every shot, a touring pro watches the same footage and names what to fix, and a personal read lands on your profile. Then it updates with every session you bring.

A note from the founder
Adrian, founder of All Court Tennis Club

I learned the game in Queensland and then carried it around the world the way most amateurs do. Into different clubs, different time zones, different hitting partners, with the same handful of stubborn problems travelling with me. Every new suggestion lived in my head and nowhere else. Improvements weren't logged or scored, except in wins or losses. Nothing compounded.

All Court is the clubhouse I wanted, and didn't have, for years. A place where elite tennis knowledge lives, applied to my own game. A read that travelled with me. A pro I could send footage to and riff with. A number that meant something. I think a lot of you are looking for the same. We're early. We'd love you with us.

Adrian.

Founder · All Court Tennis Club

Get early access

Your first read is on us.

Upload a session and a personal review from a touring pro lands on your profile, along with your first ACR. After that, you decide whether the next one is worth coming back for.